One of us ran the ads. One of us ran the schedule.
Full Calendar exists because a marketer and an operator kept watching great practices pay for leads that never turned into clients.
Most marketing sold to clinics is built by people who have never priced a treatment, managed a provider's day, or eaten the cost of a no-show. It optimizes for the numbers agencies like to report - traffic, clicks, cost per lead - and leaves the hard part, turning a phone number into a client sitting in your consultation room at 2 PM, to your front desk.
We built Full Calendar for Clinics to own that hard part. Our team runs the campaigns, has the qualification conversations, and books the confirmed consultation onto your schedule. The only number we ask to be judged on is the one your P&L already tracks: completed appointments.
The founders
Itamar Fluss
Co-Founder · Marketing
Itamar has managed over $10M in advertising spend and worked with medical spas across multiple countries. He also co-owned and scaled an appointment-based service business - he's priced services, lived off a booking calendar, and eaten the cost of no-shows.
At Full Calendar for Clinics he owns the machine that finds your clients: the ads, the landing pages, and the campaign strategy that turn a scroll into a consultation request.
Yaniv Therevatsky
Co-Founder · Operations
Yaniv has spent more than eight years leading marketing teams that answer for revenue, not impressions, and built a digital-marketing academy that trained hundreds of marketers.
At Full Calendar for Clinics he runs the appointment side of the business: the AI-powered qualification and follow-up systems, the callers, and the standards that decide whether a lead ever deserves a slot on your schedule.
Why only aesthetic practices
Every script our callers use, every ad we test, and every booking rule we set comes from thousands of conversations with people considering treatments - injectables, laser, skin, wellness. A generalist agency starts that learning curve over with every client. We never leave it.
Judged on appointments
Not impressions, not clicks, not "brand lift." If your calendar isn't fuller, nothing else we report matters.
Straight answers
If your market or capacity isn't a fit, we say so on the first call - before anyone spends a dollar.
One lane
Med spas, aesthetics, laser, and wellness. Depth in one industry beats breadth in twenty.
Operator thinking
We book around your providers, room capacity, and treatment mix - because we've had to make payroll off a calendar too.
Talk to the people who built it
Your strategy call is with our team - not a sales floor reading a script.